Case Study
Maximizing Impact:
Enhanced Renewals, 6 Calls/ Week
  • 3 months
  • 6 weekly calls
  • 6 workshops
About
Advanced Web Ranking
Advanced Web Raking is a preeminent platform for SEO managers, boasting over two decades of unparalleled excellence and the trust of 24,000 users spanning 170 countries.
  • Solution
    B2B Sales Engine
  • Industry
    SEO, SAAS
  • Headquarter
    Dolj, Romania
  • Company size
    11-50
Challenges
  • Closing Sales During Demo Calls
    Despite delivering engaging and comprehensive demo calls, the challenge lied in effectively converting these interactions into finalized sales, highlighting a critical gap between product presentation and customer commitment.
  • Shortage of Qualified Leads
    Advanced Web Ranking faced a significant hurdle in generating a sufficient number of highly qualified leads, which is essential for maintaining a robust and consistent sales pipeline.
  • Market of Existing SEO Tool Users
    Capturing the attention of current SEO tool users presents a unique challenge, as it involves convincing them to switch from familiar solutions to explore new, potentially more effective alternatives.
  • Intensely Competitive Industry
    Standing out in the fiercely competitive SEO industry is daunting, with numerous players vying for visibility and client acquisition in a crowded marketplace.
Solutions
  • A/B Testing of Sequences with Different Subjects and Value Propositions
    Implementing A/B testing of email sequences with varied subjects and value propositions has allowed for precise optimization of outreach strategies, ensuring higher engagement rates.
  • Close Collaboration to Refine Sequences and Datasets
    By working closely with AWR to tailor sequences and datasets according to their unique SEO insights, we enhanced the relevance and impact of our email campaigns.
  • Launched 8 ICPs
    Developing and launching eight distinct ICPs for diverse industries (edtech, real estate, hospitality, design, telecommunications, etc) and former&current customers enabled a more targeted and effective approach to addressing specific market needs.
  • Approached 66,000 Prospects
    Expanding our outreach to 66,000 prospects, including key decision-makers like CMOs, SEO managers, and small company founders, broadened our potential customer base significantly.
  • Conducted 6 Workshops
    Hosting six specialized workshops focused on various aspects such as offers, ICP/VP development, landing pages, sales techniques, and nurturing strategies empowered AWR team with the latest tactics and best practices.
  • Lead Magnets
    Developing compelling lead magnets strategically positioned AWR as an attractive alternative, prompting users of competing SEO tools to reevaluate their current solutions.
Hyper-Personalised Sequences
    Results
    “You’ve delivered results much faster
    than I would normally have expected.”
    Bogdan Muntean, AWR®
    Customer Support Specialist
    • Increased Online Traffic Leading to an Uptick in Trial Initiations

      The notable surge in online traffic directly translated into a substantial increase in trial initiations, showcasing the effectiveness of our outreach efforts in capturing the interest of potential customers.

    • Improved Renewal Rates
      Strengthening our outreach to existing customers of AWR yielded promising results, as evidenced by the enhanced renewal rates, demonstrating the value and relevance of the offerings to AWR's loyal client base.
    • Up to 6 Calls per Week

      Our outstanding email outreach efforts were so effective that leads proactively booked calls with AWR, enabling AWR to conduct up to six sales calls per week and maximize their engagement with potential clients.

    • New Sales Tactics for Conducting Demo Calls
      Incorporating innovative sales tactics for conducting demo calls revitalized AWR approach, resulting in more engaging and persuasive presentations that effectively showcased the benefits of AWR solutions.
    TEAM
    Campaign Manager
    Lili Avetyan
    Reply Manager
    Ajla Burina
    Customer Success Manager
    Nadia S
    Email Deliverability Manager
    Anton Neyaskin
    Sales Expert
    Giorgi Khanishvili
    Data Scientist
    Igor Medved
    Ready to see results like these? Book a call now!