Case Study
From Hypotheses to Success:
Enhanced Online Visibility and Lead Generation
  • 12 months
  • 13 ICPs
  • Increase in trial sign-ups
About Giyst
founded in 2022 in Ireland, Giyst is pioneering an innovative platform that generates automated AI-powered video summaries.
  • Solution
    B2B Sales Engine
  • Industry
    Business/Productivity Software
  • Headquarter
    Cork, IE
  • Company size
    1-10
Challenges
  • Need to Define Accurate Target Audience
    Identifying the precise target audience ensures that marketing efforts are strategically directed towards those most likely to benefit from the product. This challenge emphasizes the need for UltB to conduct thorough market research and data analysis to refine customer personas.
  • Slow Paced Sales Outreach Processes
    Slow sales outreach processes lead to delayed follow-ups and missed opportunities for timely engagement. Streamlining these processes by UltB is crucial for maintaining momentum and improving response rates.
  • Inconsistent Number of Outreaches and Sales Demos
    Inconsistent outreach and sales demo activities lead to unpredictable lead generation and conversion rates. Standardizing these efforts is vital to creating a reliable sales pipeline and ensuring steady business development.
  • No Sales Team in Place
    Operating without a dedicated sales team makes it challenging for Giyst to manage and nurture leads effectively.
Solutions
  • Launched 3 Initial Hypotheses + Collaborated with the Customer to Brainstorm 10 more
    To address the need for defining an accurate target audience, we launched three initial hypotheses and collaborated with the customer to brainstorm ten additional ones. This comprehensive approach ensures a well-rounded understanding of the target market and refines audience segmentation.
  • Processes to Manage Prospect Interactions and Transite Them to The Client
    To overcome the slow-paced sales outreach of Giyst, we developed and implemented efficient processes for managing prospect interactions and smoothly transitioning them to the client. This streamlining accelerates follow-ups and improves engagement rates.
  • Prepared, Delivered, and Reviewed Monthly Reports with the Client
    In the absence of a dedicated sales team in Giyst, we prepared, delivered, and reviewed monthly reports with the client. This continuous feedback loop enhances transparency, informs strategy adjustments, and supports consistent communication and growth.
Hyper-Personalised Sequences
Results
“I've had the pleasure of working with the ULTB team for the past 12 months. Their professionalism and dedication in helping me build out my outreach function was really excellent. They are a very hands on team with regular updates and meetings to review and track progress”
Colm Murphy, Giyst®
Founder
  • 8 (Out Of 13) Strong Working Hypotheses Established

    From our collaborative brainstorming, eight out of thirteen hypotheses proved effective, refining the target audience and boosting engagement.

  • Significant Improvement in Online Visibility Achieved
    Our efforts led to a notable increase in online visibility, enhancing brand awareness and attracting more potential customers.
  • Substantial Increase in Trial Numbers
    Our strategies resulted in a significant rise in the number of trials, demonstrating enhanced interest and engagement from potential customers.
  • Lead Generation Channel Successfully Built

    We established a robust lead generation channel, ensuring a consistent flow of high-quality prospects for the client.

TEAM
Campaign Manager
Lili Avetyan
Reply Manager
Metin Vurmaz
Customer Success Manager
Dajana Djordjevic
Email Deliverability Manager
Anton Neyaskin
Sales Expert, Founder of UltB
Igor Shapiro
Data Scientist
Igor Medved
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