Case Study
Global Expansion:
Cross-Border Outreach
Cross-Border Outreach
- 2 months
- 18 calls
- 6 commercial negotiations
About Tifogroup
A brand new Belgian start-up that develops entertaining games for sport lovers from all over the world.
- SolutionB2B Sales Engine
- IndustrySaaS
- HeadquarterFlanders, Belgium
- Company size1-10
Challenges
Unclear Performance of ProductsThe unclear performance of products and regions complicates decisions on which sports games to promote in specific countries based on cultural interests.
Localization ComplexityLocalizing sequences for diverse markets such as the Netherlands, Germany, France, and Belgium requires translating content into multiple languages.
Target Audience IdentificationTargeting sports enthusiasts is challenging due to the difficulty in identifying an audience interested in incorporating sports betting into HR activities.
Lead Generation ExpansionAs a startup, there is a critical need to identify and penetrate new lead generation channels to facilitate market growth.
Solutions
Tailored Email CampaignsCreated customized email sequences for 13 countries, including the Netherlands, Germany, Austria, Switzerland, and France, translated into English, French, German, and Dutch.
Personalized Sales WorkshopsProvided tailored sales workshops and call reviews, offering personalized analysis of Tifogroup's case and product to enhance sales practices and conversion rates.
Enhanced Reply ManagementCollected feedback from Tifogroup and implemented changes in reply management, covering replies in different languages in collaboration with Tifogroup.
Data-Driven Conversion OptimizationAnalyzed call-to-deal conversion rates and adjusted the dataset to focus on companies with a minimum size of 300 employees to increase lead interest and deal value.
Strategy Testing Across IndustriesTested strategies in over 150 industries, including legal services, oil and energy, retail, tobacco, and sports.
Expanded Customer SegmentsAdded CEOs and founders of small companies to the target audience, in addition to HR managers.
Hyper-Personalised Sequences
Results
“Very professional team and great support from the Customer Success team along every step!”
Jan Vellemans, Tifogroup®
Founder
Jan Vellemans, Tifogroup®
Founder
- 18 calls in 2 months
Our targeted campaigns resulted in 18 high-quality calls within just 2 months, enhancing Tifogroup's engagement with prospects.
- Facilitated 6 Commercial NegotiationsWe successfully initiated 6 commercial negotiationsn for the team of Tifogroup, moving them closer to closing valuable deals.
- 59 Promising Leads Secured
Thanks to our email marketing outreach, we secured 59 promising leads for Tifogroup, significantly expanding their potential client base.
- Boost in Organic TrafficOur strategic efforts led to a noticeable increase in organic traffic to Tifogrop's website, improving their online visibility and attracting more potential customers.
TEAM
Campaign Manager
Mirza Mujanović
Reply Manager
Ajla Burina
Customer Success Manager
Nadia S
Email Deliverability Manager
Anton Neyaskin
Sales Expert
Giorgi Khanishvili
Data Scientist
Igor Medved