Case Study
30 Days Challenge:
High-Converting LP, 7 Commercial Negotiations and Targeted Offer
  • Closed deals with LTV of $48,000
  • 24 calls
  • 7 commercial negotiations
About My Deco
british boutique marketing agency boosting online visibility and traffic for interior designers.
  • Solution

    B2B Sales Engine
  • Industry

    Marketing
  • Headquarter

    East Sussex, United Kingdom
  • Company size

    1-10
Challenges
  • Overreliance on Few Big Customers
    Relying too heavily on a handful of big clients hinders growth and innovation by limiting exploration of new marketing strategies and portfolio expansion.
  • Niche Industry Targeting
    Tech start-up founders seeking fundraising represent a niche audience. Pinpointing this group requires careful segmentation of the broader tech industry.
  • Lack of Sales Experience and Techniques
    The founder's lack of sales expertise, coupled with splitting focus between core responsibilities and sales calls, results in a low conversion rate.
  • Stagnant Lead Generation
    Lead generation remains stagnant due to a lack of diverse channels and inadequate investment of time and resources.
Solutions
  • Landing Page Optimization Masterclass
    to enhance conversion rates by creating visually appealing pages with compelling use cases and testimonials.
  • Sales Call Evaluation Sessions
    to bolster the founder's sales acumen and confidence, personalized to review current cases and tailor product pitches.
  • Lead Conversion Strategy Discussions
    with the founder facilitated effective reply management and nurturing, improving the chances of closing deals with potential clients.
  • Project Lead by Lead Campaign Manager
    leveraging her marketing expertise Lead Campaign Manager ensured adept handling of the complex case and alignment with My Deco's objectives.
  • Profound Landing Page Analysis to Define Main Products
    helped identify primary products, develop new Ideal Customer Profiles, and craft new Value Propositions to resonate with target audiences.
  • Main ICPs Analyzed for Engagement
    We analyzed the performance of main Ideal Customer Profiles, particularly designers and producers of home decor, to gauge engagement levels and refine targeting strategies.
Hyper-Personalised Sequences
Results
“Love the quick response time - I am having the feeling that my back is covered during the whole campaign”
Fiona Mostyn, My Deco®
Founder
  • 24 Calls in 3 Months

    reflecting sustained client engagement and proactive follow-up, facilitated by our comprehensive lead conversion strategy discussions.

  • Closed 2 deals with Expected LTV of $48,000
    showcasing the effectiveness of our personalized sales call evaluations and strategic guidance.
  • Negotiated 7 Deals within 30 Days
    thanks to UltB refined email outreach knowledge and innovative tactics.
  • High Converting Informative Landing Page

    achieved through our targeted workshops and advanced optimization materials.

TEAM
  • Lead Campaign Manager
    Daria Chesskaya
  • Reply Manager
    Ajla Burina
  • Customer Success Manager
    Svetlana Vasilieva
  • Email Deliverability Manager
    Anton Neyaskin
  • Sales Expert
    Ratko Milin
  • Data Scientist
    Igor Medved