30 Days Challenge: High-Converting LP, 7 Commercial Negotiations and Targeted Offer

Case Study

30 Days Challenge:
High-Converting LP, 7 Commercial Negotiations and Targeted Offer

About My Deco

british boutique marketing agency boosting online visibility and traffic for interior designers.

Challenges

Overreliance on Few Big Customers

Relying too heavily on a handful of big clients hinders growth and innovation by limiting exploration of new marketing strategies and portfolio expansion.
Niche Industry Targeting

Tech start-up founders seeking fundraising represent a niche audience. Pinpointing this group requires careful segmentation of the broader tech industry.
Lack of Sales Experience and Techniques

The founder's lack of sales expertise, coupled with splitting focus between core responsibilities and sales calls, results in a low conversion rate.
Stagnant Lead Generation

Lead generation remains stagnant due to a lack of diverse channels and inadequate investment of time and resources.

Solutions

Landing Page Optimization Masterclass

to enhance conversion rates by creating visually appealing pages with compelling use cases and testimonials.
Sales Call Evaluation Sessions

to bolster the founder's sales acumen and confidence, personalized to review current cases and tailor product pitches.
Lead Conversion Strategy Discussions

with the founder facilitated effective reply management and nurturing, improving the chances of closing deals with potential clients.
Project Lead by Lead Campaign Manager

leveraging her marketing expertise Lead Campaign Manager ensured adept handling of the complex case and alignment with My Deco's objectives.
Profound Landing Page Analysis to Define Main Products

helped identify primary products, develop new Ideal Customer Profiles, and craft new Value Propositions to resonate with target audiences.
Main ICPs Analyzed for Engagement

We analyzed the performance of main Ideal Customer Profiles, particularly designers and producers of home decor, to gauge engagement levels and refine targeting strategies.

Hyper-Personalised Sequences

Results

“Love the quick response time - I am having the feeling that my back is covered during the whole campaign”
Fiona Mosty n, My Deco®
Founder

24 Calls in 3 Months

reflecting sustained client engagement and proactive follow-up, facilitated by our comprehensive lead conversion strategy discussions.
Closed 2 deals with Expected LTV of $48,000

showcasing the effectiveness of our personalized sales call evaluations and strategic guidance.
Negotiated 7 Deals within 30 Days

thanks to UltB refined email outreach knowledge and innovative tactics.
High Converting Informative Landing Page

achieved through our targeted workshops and advanced optimization materials.

TEAM

Lead Campaign Manager

Daria Chesskaya

Reply Manager

Ajla Burina

Customer Success Manager

Svetlana Vasilieva

Email Deliverability Manager

Anton Neyaskin

Sales Expert

Ratko Milin

Data Scientist

Igor Medved