30 Days Challenge: High-Converting LP, 7 Commercial Negotiations and Targeted Offer
Closed deals with LTV of $48,000
24 calls
7 commercial negotiations
About My Deco
british boutique marketing agency boosting online visibility and traffic for interior designers.
Solution
B2B Sales Engine
Industry
Marketing
Headquarter
East Sussex, United Kingdom
Company size
1-10
Challenges
Overreliance on Few Big Customers
Relying too heavily on a handful of big clients hinders growth and innovation by limiting exploration of new marketing strategies and portfolio expansion.
Niche Industry Targeting
Tech start-up founders seeking fundraising represent a niche audience. Pinpointing this group requires careful segmentation of the broader tech industry.
Lack of Sales Experience and Techniques
The founder's lack of sales expertise, coupled with splitting focus between core responsibilities and sales calls, results in a low conversion rate.
Stagnant Lead Generation
Lead generation remains stagnant due to a lack of diverse channels and inadequate investment of time and resources.
Solutions
Landing Page Optimization Masterclass
to enhance conversion rates by creating visually appealing pages with compelling use cases and testimonials.
Sales Call Evaluation Sessions
to bolster the founder's sales acumen and confidence, personalized to review current cases and tailor product pitches.
Lead Conversion Strategy Discussions
with the founder facilitated effective reply management and nurturing, improving the chances of closing deals with potential clients.
Project Lead by Lead Campaign Manager
leveraging her marketing expertise Lead Campaign Manager ensured adept handling of the complex case and alignment with My Deco's objectives.
Profound Landing Page Analysis to Define Main Products
helped identify primary products, develop new Ideal Customer Profiles, and craft new Value Propositions to resonate with target audiences.
Main ICPs Analyzed for Engagement
We analyzed the performance of main Ideal Customer Profiles, particularly designers and producers of home decor, to gauge engagement levels and refine targeting strategies.