Case Study
From Pilot to Powerhouse: 40+ Monthly Leads & 3–5 Clients/Month
  • 20+ Leads in Pilot Phase
  • 10% Closing Rate
  • Long-Term Growth Engine
About Camgula
Camgula is a sales-focused video production agency helping B2B SMEs across the DACH region and Europe convert better with video. Camgula creates smart, scalable video assets that drive pipeline, not just views.
  • Solution
    B2B Sales Engine
  • Industry
    Video Production
  • Headquarter
    Germany
  • Company size
    2-10
Challenges
  • Cold Outreach Hadn’t Scaled Until Now
    Prior lead gen efforts hadn’t delivered consistent results, and cold outreach was viewed as a gamble. Camgula needed a partner that could drive volume without sacrificing quality.
  • Objections Came Up Early in the Funnel
    SMEs often hesitated with perceived blockers like cost, lack of prep time, or production logistics. Camgula needed help preempting objections and educating prospects early.
  • Wanted Clarity on Which ICPs to Pursue
    Camgula had a wide service offering but needed insight into which decision-makers and industries responded best to which message.
  • Sales Calls Closed Inconsistently
    While they had strong service delivery, the team was missing structure around pipeline, follow-ups, and closing frameworks - leading to variability in conversions.
Solutions
  • Launched 4 ICP Tracks with Creative, Human Messaging
    We tested 4 carefully selected ICPs with creative, personality-rich email sequences, each tailored to the mindset and objections of that role.
  • Refined Positioning and Tested Service-Specific Angles
    We adjusted messaging to highlight different use cases and value props - from testimonial-driven social proof to video sales assets - allowing us to see which services resonated most.
  • Handled Objections Upfront in Copy
    Our emails directly addressed common roadblocks like costs, resources, and lack of internal tools and capacity for video production.
  • Introduced Coaching By UltB Academy
    Through structured call reviews, training, and pipeline guidance, Camgula built a sales process that matched their creative confidence - leading to faster closes and stronger deal control.
Results
"Now I finally don't need to think about leadgen and can entirely focus on closing.”

Timo D. Meierdreeß,
Managing Director at Camgula
  • 40+ Qualified Leads Generated Monthly

    After a successful pilot, the campaign scaled to consistently deliver 40+ high-fit inbound replies per month, across multiple ICPs and geographies.

  • 10%+ Cold Close Rate
    The pilot alone produced signed deals - including new clients with zero prior brand familiarity, and an early closing rate that confirmed message-market fit.
  • Predictable Sales Success: 3–5 New Clients/Month

    With support from UltB Academy, Camgula’s team now closes 3–5 clients monthly, with a clear, confident process from reply to signed contract.

  • Impressive 9% Reply Rate From Cold Outreach
    The campaign consistently generated above-industry reply rates, with a 9% average across all ICPs - a standout number in the creative services space
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Camgula, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!