CASE STUDY
Two Products, One Audience: 4,569 Schools and Teachers Asked in 45 Days
How a three-founder EdTech team used outbound to answer a product question instead of a volume question.
  • 4,569 Prospects Approached
  • 3.5% Reply Rate
  • 45-Day Pilot, DACH + USA
About LearningLevels
LearningLevels was a Swiss education technology company building AI tools for teachers and a gamified learning platform for schools.
  • Solution
    B2B Sales Engine
  • Industry
    Educational Technology
  • Headquarter
    Windisch, Switzerland
  • Company size
    1-10
Challenges
  • Two Products, One Audience
    An AI workspace for individual teachers and a full gamified platform for whole schools — both aimed at the same buyer.
  • No Structured Sales Process
    Three technical founders, no SDR and no sales team; in the client’s own words, no structured sales process at all.
  • Validation Before Reach
    The real question was not how many schools could be reached, but which of the two products a school would actually say yes to.
  • Every Founder in Every Call
    With three founders insisting on being in the sales process, there was no way to run volume without a system.
Solutions
  • Validation-First Design
    The pilot was built to answer a product question, not a volume question: which offer lands with school decision-makers.
  • One Audience, Two Messages
    School principals and curriculum coordinators were approached with both propositions, so the response itself was the signal.
  • Two Markets, Two Languages
    DACH and the United States, in German and English, with US compliance confirmed up front.
  • Firepower Follows Signal
    No mid-sprint product switch, but budget and volume reallocated to whichever proposition performed.
Results
“It was a pleasure working with you guys and we were happy with your service. Thanks again for the work you guys did — we appreciated your professionalism and the results you delivered.”

Nils Marti,
Co-Founder & CTO at LearningLevels
  • 4,569 Prospects Approached
    Schools and individual teachers across the DACH region and the United States, inside a forty-five-day sprint.
  • 3.5% Reply Rate
    Both propositions put in front of the same buyer, in two languages, with the replies as the verdict.
  • The Product Question Answered
    Schools preferred incumbent suppliers, and individual teachers treated the tool as nice to have rather than worth paying for.
  • A Decision, Not a Guess
    The founders used that answer to stop building against the market and move on — in weeks, not quarters.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For LearningLevels, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!