CASE STUDY
Selling Impact Abroad: 55 Corporate Conversations in Four Months
  • 55 Interested Leads
  • 3 New Markets Entered
  • 2 Buyer Segments Validated
About Ogyre
Ogyre is an Italian impact company that pays fishermen to recover plastic from the ocean, funded by corporate partners.
  • Solution
    B2B Sales Engine
  • Industry
    Impact / Sustainability
  • Headquarter
    Italy
  • Company size
    11-50
Challenges
  • The Engine Would Not Travel
    Fifteen meetings a week in Italy, and almost nothing in the UK, the Nordics or France.
  • No Local Proof
    Italian references had to carry conversations with British and Nordic buyers who had never heard of the company.
  • Impact Budgets Sit Elsewhere
    Buying sits on CSR, brand and ESG lines rather than on a software budget, so the usual routes did not apply.
  • Unclear Which Buyer to Address
    Several segments looked plausible abroad, with no evidence which one actually converts.
Solutions
  • Four Segments, Three Markets, At Once
    Parallel testing instead of entering one market at a time, so the verdict came in months rather than years.
  • Targeting Where Impact Money Sits
    The maritime economy and ESG-heavy financial services were prioritised over generic corporate lists.
  • Client Hypotheses Turned Into Campaigns
    HR gifting, event products and trade show merchandise became live campaigns rather than internal guesses.
  • Market-Specific Framing
    Each market received its own angle on the same impact story instead of a translated template.
Results
“Our team was already generating meetings in Italy, but we had no idea how to repeat that abroad. Running four segments across three markets at once showed us where we actually resonate.”

Filippo Ferraris,
Head of Sales at Ogyre
  • 55 Interested Leads
    Corporate conversations across three new markets in four months.
  • Three Markets Entered
    The UK, the Nordics and France, without a single local reference to lean on.
  • Two New Buyer Segments Validated
    Both are now a fixed part of the client’s own playbook.
  • A Repeatable Route Abroad
    The Italian engine now has a version that travels beyond Italy.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Ogyre, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
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