Case Study
69 Leads in 3 Months in a New Market
  • 69 Warm Leads
  • 5 Custom ICPs
  • Data-Backed Campaign
About OneSoil
OneSoil is a leading agritech platform that helps agricultural businesses improve productivity through real-time field monitoring, precision agriculture tools, and smart crop insights.
  • Solution
    B2B Sales Engine
  • Industry
    SaaS
  • Headquarter
    Poland
  • Company size
    11-50
Challenges
  • Entering the US Market For the First Time
    While OneSoil had a strong presence in Europe, they had never done outbound lead generation in the US. Breaking into this market required a fresh approach with localized insights.
  • Needed Outbound to Add to Growth
    With a proven product and inbound motion, OneSoil was ready to go proactive—but needed a partner who could deliver structured outbound at scale without sacrificing quality.
  • Multiple Audiences, Different Messages
    Their buyer ecosystem includes farm managers, agronomists, tech directors, and channel partners—each with different needs. One-size-fits-all outreach simply wouldn’t work.
  • Strategic Help vs Templated Approaches
    The team wanted a partner that could bring both strategic thinking and practical delivery—not just hand over lists or generic copy.
Solutions
  • Launched 5 Fully Segmented ICP Tracks
    We worked with OneSoil to define and validate five distinct ICPs, including farm managers, agronomists, distributors, and tech adopters—each with custom-built messaging sequences.
  • Built a High-Quality Prospect Database
    Each list was manually filtered and enriched to match the ICPs across regions, using signals like company size, crop focus, job title, and market presence.
  • Created Stakeholder-Specific Messaging
    Instead of generic outreach, each sequence was written in the language of the target persona focusing on their specific pain points and solutions provided by OneSoil.
  • Strategic Execution From Day One
    The UltB team handled everything end-to-end—from data and messaging to inbox delivery and reply handling—allowing OneSoil to focus entirely on conversations and conversions.
Results
“What impressed us about this company was their combination of strategic thinking and hands-on execution.”

Dmitry Maksymenko
Customer Success Manager
  • 69 Interested Leads in Under 3 Months

    Each lead represented a qualified opportunity from OneSoil’s top-priority ICPs—ready to learn more, discuss a demo, or explore a trial.

  • Successful Entry Into the US Market
    The campaign produced OneSoil’s first-ever outbound traction in the United States, proving the model could scale internationally with the right data and copy.
  • Strategic Clarity on What Works

    OneSoil now has a playbook on which personas, industries, and regions convert—from message hooks to subject lines to timing.

  • Growth Engine With Room to Scale
    Rather than a short-term win, TeamHero left the pilot with a repeatable, high-trust growth process and more confidence in outbound leads.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Zero to One Search, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!