Case Study
20 Interested Leads in Just 2 Weeks
  • 2-Week Performance
  • 20 Qualified Leads
  • Multiregional ICP Testing
About Paralect
Paralect is a startup studio and product development partner helping early-stage companies go from concept to launch fast.
  • Solution
    B2B Sales Engine
  • Industry
    Software Development
  • Headquarter
    United States
  • Company size
    51-200
Challenges
  • Email Outreach Hadn’t Worked Before
    Paralect had tested cold email before, but previous efforts fell flat. Messaging didn’t convert, and the team was left unsure if outbound was even viable for their offer.
  • Competing in a Crowded Dev Space
    Startup founders are bombarded by pitches from product studios. Paralect needed to stand out in a saturated market, especially when speaking to early-stage startups with limited bandwidth.
  • No Clear ICP Geography & Segmentation
    Their audience was global, but prior outreach lacked targeting by region or maturity, making it hard to optimize messaging or understand what was actually working.
  • Prior Results Made Outbound Seem Risky
    Having seen weak performance from past cold email efforts, Paralect was understandably cautious. They needed early signs of traction to rebuild confidence in the channel.
Solutions
  • Built Testable ICPs Across Multiple Startup Verticals
    We identified key startups in HealthTech, FinTech, MarTech, EdTech, and AI and segmented messaging by both vertical and geography.
  • Regional Testing to Identify High-Converting Segments
    We launched geographically distributed batches to test messaging across markets, building data early on about where the strongest engagement came from.
  • Sequences Tailored to Startup Psychology
    The copy was designed to speak to early-stage pain points—speed, MVP validation, and launch urgency, while sounding casual, competent, and human.
  • Lean Launch with Quick Feedback Cycles
    Rather than over-engineer the campaign, we went live fast, allowing us to capture learnings and adapt the system weekly based on performance.
Results
“Email outreach was such an uncertain area for us, especially after our previous not-so-great experience. But these first few days have already shown such promising results. I’m absolutely amazed by what you’ve done.”

Victoria Barouskaya,
Chief Growth Officer at Paralect

  • 20 Qualified Leads in Just 14 Days

    From a cold start, we generated 20 conversations with startup founders and product leads open to discussing MVP builds and product help, many with urgent timelines.

  • Early Validation Across Multiple Sectors
    HealthTech, EdTech, and AI leads showed particularly strong engagement, giving us early indicators on which segments to double down on in future weeks.
  • Confidence Restored in Cold Outreach

    After disappointing results with email in the past, the campaign proved that with the right data, message, and targeting, cold outbound can work.

  • A Scalable Playbook in Motion
    Even in its earliest phase, the campaign laid the foundation for a repeatable, global outbound engine that aligns with Paralect’s startup-centric model.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Zero to One Search, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!