Pear Shadow had built strong relationships over the years, but growth was largely reliant on word-of-mouth and repeat business. That made new client acquisition unpredictable and limited their ability to scale consistently.

Like many early-stage agencies, Pear Shadow had tested cold outreach before but without a clear strategy, targeting, or message differentiation, results had been minimal. They lacked a proven system for outbound that matched their offer quality.

The software development space is one of the most saturated outbound categories, with prospects bombarded by similar agency offers daily. Standing out, especially as a small team, was a major barrier.

As a lean team focused on delivery and product innovation, Pear Shadow didn’t have the bandwidth to run, test, and manage complex outbound efforts in-house. They needed a partner who could handle strategy, ops, and execution.

3 core ICPs along with sub-ICPs were identified and tested: early-stage startup founders, ecommerce operators in various sectors, and SaaS product leaders - all groups with a clear need for technical support and MVP development.

Within each ICP, we defined sub-segments and buying triggers, and tailored sequences accordingly. We also ran A/B tests across hooks, tone, and structure to rapidly identify what worked best by persona.

Email copy was written to feel conversational, warm, and curiosity-driven, with strategic use of memes to cut through noise and boost reply rates.

CTAs were intentionally light and easy to engage with (e.g. “worth a quick chat?”), to reduce friction and build pipeline even with less urgent prospects