Case Study
46 Qualified Leads in 60 Days
  • 60-Day Performance
  • 46 Interested Leads
  • 2 Languages
About QuickWorks
QuickWorks is a Netherlands-based studio helping companies and institutions visualize their big and small stories by video, photography and other multimedia content.
  • Solution

    B2B Sales Engine
  • Industry

    Video Production
  • Headquarter

    Netherlands
  • Company size

    2-10
Challenges
  • No Predictable Outbound Motion
    They’ve tried cold outreach, but without a structured outbound process, they couldn’t control pipeline volume or proactively reach new verticals.
  • No Consistent Messaging for Segments
    They serve a broad client base, which makes it difficult to standardize messaging that would resonate with each unique buyer type.
  • No Traction in Dutch-Speaking Markets
    To expand deeper into the Netherlands and surrounding regions, they needed outreach that was localized, not just English-first.
  • Not Enough Data on What ICPs Work
    QuickWorks had theories about their best-fit customers but needed real-world data to validate and prioritize their highest-converting ICPs.
Solutions
  • Developed and Tested Multiple ICPs + Sub-ICPs
    We worked with QuickWorks to define and refine multiple Ideal Customer Profiles. Each ICP received customized sequences and pain-point-driven messaging.
  • Created Dual-Language Outreach (English + Dutch)
    To boost reply rates in local markets, we translated and adapted email sequences into native Dutch, ensuring the tone, structure, and style aligned with local business culture.
  • A/B Testing Across Audience Types
    We continuously tested variations in tone, CTA strength, subject lines, and offer positioning across ICPs and sub-ICPs to understand what worked best by role, region, and company size.
  • Built a Repeatable Outreach Engine
    We handled everything from data scraping and CRM setup to copywriting and technical deliverability, allowing the QuickWorks team to focus on sales and negotiations.
Results
  • 46 Qualified Leads in 60 Days

    The campaign generated 46 highly engaged prospects from a cold audience, including founders and marketing decision makers seeking video production partners.

  • Validated ICPs and High-Converting Hooks
    The outreach provided actionable data on which personas, industries, and messages were most likely to convert. This gave QuickWorks a roadmap for scaling future growth.
  • Broke Into Dutch-Speaking Executive Circles

    By sending messaging in both English and Dutch, we achieved strong engagement in local markets that are typically resistant to cold, international-style outreach.

  • Repeatable System Now in Place
    The campaign didn’t just deliver leads. It gave QuickWorks a scalable, multilingual outbound engine they can build on quarter after quarter.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Zero to One Search, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager

  • Customer Success Manager

  • Interested Reply Manager

  • Technical Infrastructure & Deliverability Expert

  • Admin and Operational Comms Specialist

  • Internal Expert for Sales Call Reviews