Case Study
21 Warm Leads and 2 Signed Clients in a High-Ticket Video Niche
  • 21 Qualified Leads
  • 2 Clients Closed
  • 5-Figure Revenue
About Sayso
Sayso is a video production partner for B2B tech companies, helping brands turn customer stories into strategic sales assets and converting testimonials.
  • Solution
    B2B Sales Engine
  • Industry
    Video Production
  • Headquarter
    Israel
  • Company size
    2-10
Challenges
  • Heavy Reliance on Referrals and LinkedIn
    Sayso’s marketing centered around manual LinkedIn outreach and word-of-mouth—mostly within the Israeli B2B tech ecosystem. It worked, but lacked predictability or scale.
  • Limited Time and Internal Bandwidth
    As a lean team focused on client delivery, Sayso couldn’t afford to spend months testing and iterating outbound tactics. They needed a partner to handle execution end-to-end.
  • No Outbound Results Outside of Local Market
    Despite strong client satisfaction and repeat business, Sayso had never cracked outbound in other regions, and wasn’t sure how to tailor their message to new markets.
  • Positioning a Creative Service Without Sounding “Salesy”
    Selling video services over cold email is hard, especially in B2B. Sayso needed messaging that matched their strategic tone and premium value, not generic creative agency outreach.
Solutions
  • Geo-Targeted Campaign: Israel, US, and UK
    We developed custom sequences for priority regions - tailored to market maturity, tone, and expectations of each ICP we were targeting.
  • Persona-Specific Messaging for Marketing Leaders
    We targeted marketing and brand decision-makers with email copy that highlighted the business impact of customer storytelling, not just “nice-looking video.”
  • Built Outbound System from Scratch
    From prospect scraping to inbox setup and CRM workflows - we delivered a turnkey outbound engine, allowing Sayso to stay focused on closing leads, not chasing them.
  • Strategic Narrative, Not Cold Pitches
    Each sequence led with curiosity, brand credibility, and client success - positioning Sayso as a growth partner, not just a vendor. This helped establish trust early with cold prospects.
Results
  • 21 Interested Leads in Early Campaign

    All from ICP-aligned prospects across Israel, the US, and UK - marketing leaders open to learning more or booking a call with Sayso.

  • 2 Clients Signed Within First Weeks
    Two leads quickly converted into signed contracts worth five figures, validating both targeting and messaging within the first cycle.
  • Prooving Outbound Can Scale Past Referrals

    The campaign demonstrated that Sayso could consistently open conversations with new, high-quality prospects—even outside their referral network.

  • Foundation Built for Repeatable Growth
    With messaging, targeting, and data in place, Sayso now has a tested system to scale outreach while staying true to their voice and brand.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Zero to One Search, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!