Case Study
93 Opportunities in 3 Weeks
  • 93 Interested Leads
  • 6.5% Reply Rate
  • 21-Day Performance
About Scale Force
ScaleForce offers in-depth technical due diligence services for investors, venture capital firms, and private equity companies. They help investors assess the scalability, security, and technical risks before deals are made.
  • Solution
    B2B Sales Engine
  • Industry
    Business Advisory & Finance
  • Headquarter
    Netherlands
  • Company size
    11-50
Challenges
  • Inconsistent Pipeline and Low Outreach ROI
    ScaleForce lacked a reliable, repeatable engine for generating conversations with relevant investors. Their past attempts at cold outreach produced a few replies but no real traction.
  • Overreliance on Referrals and Warm Intros
    Most new business came through referrals or existing networks. While these deals were high quality, they couldn’t be predicted or scaled.
  • Difficult to Build Trust with High-Level Decision Makers
    Their target audience is made up of people who are extremely selective about who they speak to. Cold outreach needed to feel credible, valuable, and respectful of their time.
  • Timing Is a Decision-Making Factor in This Market
    Investors only act when there’s a live deal on the table—making timing everything. Without a way to stay top-of-mind, even warm leads would go cold.
Solutions
  • Custom Database Scraping by Investment Criteria
    We built a tailored dataset of 8,721 highly relevant firms and decision-makers across Europe. Filtering was based on sector, fund size, recent activity, and portfolio makeup to ensure relevance.
  • Message Positioning Tailored for High-Trust Audiences
    Email copy was written to sound professional, minimal, and insightful—positioning ScaleForce as a value-add partner, not a vendor. Messaging leaned into curiosity and relevance, rather than aggressive pitching.
  • AI-Powered Personalization at Scale
    Each outreach email was hyper-personalized using AI enrichments, including portfolio references, fund positioning, and relevant industry language. The result: every message felt like a 1:1 note.
  • Low-Friction CTAs to Increase Reply Rate
    Instead of hard asks, we used lightweight calls to action and creative email styles that sounded human, not automated - all of these helped significantly increase reply rates with high-level execs.
Results
“We closed a big deal through a lead that came in from UltB, I expect more to come in the upcoming time ”

Wouter Neyndorff
Co-founder at Scale Force
  • 93 Qualified Leads in Under 3 Weeks

    We generated 93 engaged leads from a hard-to-reach audience of investors, funds, and partners just within the first 21 days of outreach.

  • 6.5% Reply Rate Across All Campaigns
    Across 8,721 cold contacts, the campaigns maintained above-industry reply rates, especially impressive given the seniority of the targets.
  • Validated Message-Market Fit for Outbound

    The campaign proved that cold outbound could work in an industry where referrals and warm intros were previously the only channels trusted.

  • Successful Deal Closed Through UltB Leads
    The first deal closed within the month, with multiple others already in proposal or negotiation stages, showcasing short-term ROI and long-term potential.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Zero to One Search, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!