Case Study
Sustainable Energy Solutions Generate 43 Leads in 2.5 Months
  • 43 Interested Leads
  • 6.1% Reply Rate
  • Multi-Region Campaign
About Spanner Re²
Spanner Re² provides decentralized biomass energy solutions, enabling organizations worldwide to generate electricity and heat from waste and renewable resources.
  • Solution
    B2B Sales Engine
  • Industry
    Sustainability / Renewable Energy
  • Headquarter
    Germany
  • Company size
    51-200
Challenges
  • Difficulty Reaching Decision-Makers
    Previous cold outreach efforts mainly reached generic inboxes (info@), making it hard to connect with the actual stakeholders responsible for energy investments.
  • Highly Niche and Technical Offering
    Wood gasification and decentralized biomass energy are still relatively unknown concepts, requiring clear, educational messaging to generate interest.
  • Traditional Channels Plateauing
    While channels like Google Ads, newsletters, and website traffic performed well, they relied on inbound demand and didn’t allow Spanner Re² to proactively reach new markets.
  • Cold Outreach Channels Underdelivering
    Phone outreach and previous email campaigns failed to deliver results, highlighting the need for better targeting, positioning, and messaging.
Solutions
  • Defined and Launched 3 ICPs Across Regions
    We structured outreach around three key ICPs, targeting stakeholders involved in energy supply decisions, across Europe and North America.
  • Built a High-Quality, Decision-Maker-Focused Database
    Instead of generic contacts, we sourced and enriched data to reach the right people directly, including executives and technical decision-makers.
  • Localized Messaging for DACH and International Markets
    For the DACH region, we created native German sequences, while adapting messaging for US and Canadian audiences to reflect regional expectations and buying behavior.
  • Simplified and Clarified the Value Proposition
    We translated complex technical concepts into clear business value, focusing on cost efficiency, energy independence, and sustainability outcomes.
Results
  • 43 Qualified Leads in 2.5 Months

    The campaign generated consistent interest from high-fit prospects across Europe and North America, many of whom had not previously engaged with Spanner Re².

  • Access to Real Decision-Makers
    By improving targeting, the campaign successfully reached investment-level stakeholders, avoiding generic inbox bottlenecks.
  • Strong Engagement in a Niche Market

    Despite the complexity of the product, the campaign demonstrated that well-positioned outbound can generate demand even in emerging industries.

  • Scalable Outbound Channel Established
    Spanner Re² now has a structured outbound system that complements their existing inbound channels and supports expansion into new markets.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Spanner Re², we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!