Case Study
106 Qualified Prospects and Counting
  • 106 Warm Leads
  • 3.3% Reply Rate
  • 5-Month Project
About Superson
Superson is a non-traditional marketing and advertising company whose key differentiator is assembling custom-built teams of award-winning global creatives, strategists, and experts for each project.
  • Solution
    B2B Sales Engine
  • Industry
    Marketing & Advertising
  • Headquarter
    Hubs in Helsinki, Amsterdam and Singapore
  • Company size
    11-50
Challenges
  • Breaking the Agency Mold at Scale
    Superson’s operating model is radically different from traditional agencies. But the market often couldn't see that. They needed a way to quickly articulate their unique value to cold prospects.
  • Prior Channels Were Relationship-Heavy
    Most of Superson’s past growth came via recommendations, PR visibility, or direct LinkedIn outreach. Effective but with a lot of manual work and difficult to scale.
  • Crossing Borders and Entering New Markets
    Expanding from Europe and Singapore into other regions required adapting their message to multiple markets and buying behaviors, without losing the integrity of their brand voice.
  • No Over-the-Counter Database Could Serve Their ICP
    Superson works with both global brands and regional marketing leads. Their ideal buyer profile wasn’t straightforward - they needed a list built from scratch.
Solutions
  • Custom-Built List of 44,000 Prospects
    We scraped and enriched a highly-targeted database of marketing and brand decision-makers across Europe. The dataset continues to grow as we expand into the US.
  • Messaging that Challenged the Default
    We wrote sequences that led with differentiation: what Superson is not. The copy highlighted the contrast between Superson’s model and traditional agencies, while keeping the tone friendly.
  • Personalized at Scale
    Each message was personalized based on job title, company type, and region. This allowed us to maintain relevance while scaling fast, without falling into generic outreach.
  • Ongoing Experimentation with ICPs
    We started by testing two core ICPs across Europe, and as results came in, the campaign evolved - some profiles were added and some were dropped.
Results
  • 106 High-Quality Leads (and Growing)

    The campaign continues to deliver a steady stream of qualified prospects - brand marketers, CMOs, Founders and CEOs, who are interested in working with Superson.

  • 3.3% Reply Rate For Senior Decision Makers
    Despite the competitive nature of agency outreach, messaging consistently earns thoughtful replies from hard-to-reach senior executives.
  • A Scalable, Global Pipeline Engine

    Superson now has a repeatable outbound model that’s already working in Europe and is ready for expansion in the US and beyond.

  • A New Narrative that Opens Doors
    Beyond the numbers, the campaign helped clarify how to frame Superson’s unique model to cold prospects and sharpen messaging & positioning.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Zero to One Search, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!