Case Study
63 Interested Prospects in 30 Days
  • 63 Qualified Leads
  • 3.4% Reply Rate
  • 17% Interest Rate
About Transworld Business Advisors
Transworld Business Advisors helps SMEs and Mid-market businesses with end‑to‑end advisory services for business brokerage, franchise consulting, and mergers & acquisitions.
  • Solution
    B2B Sales Engine
  • Industry
    Business Advisory & Finance
  • Headquarter
    United Kingdom
  • Company size
    11-50
Challenges
  • No Consistent Lead Flow
    Transworld UK had a long-standing track record and a wide network, but their lead generation efforts and results lacked consistency. This made forecasting and growth planning difficult for the company.
  • Limited Scalability with Email Outreach
    Their existing outbound efforts couldn’t be scaled reliably. The team was limited in outreach knowledge and best practices, and personal network connections could not provide the volume needed for long-term stable growth.
  • Inability to Start Conversations
    Selling a business is a personal topic for many business owners, so trying to start that conversation cold or ahead of time was often met with silence. They needed messaging that felt human and approachable, not transactional or aggressive.
  • Lack of Strategic Approach
    Simply connecting with founders wasn’t enough because there was no clear way to nurture future sellers who weren’t ready just yet. The company needed a system that could keep Transworld top of mind until the time was right.
Solutions
Due to the unique nature of M&A, we built an outbound engine tailored that took into account all challenges.

  • Custom Scraping Approach
    We custom scraped and built a high-quality list of 10,800 UK-based companies, filtered by industry, size, and founder-led signals.
  • Improved Brand Messaging
    Across all touchpoints, we created consistent messaging that was friendly and founder-focused. This helped position Transworld Business Advisors as a strategic partner for them.
  • Sequences that Sounded Human
    We wrote empathetic, no-pressure email sequences designed to start conversations about exit planning, retirement, and future options, regardless of whether or not the founders had immediate plans to sell.
  • CTAs that Were Difficult to Refuse
    Each email ended with a call to action that was low-stakes and aimed at building trust. They helped founders warm up to the idea of either selling right now or starting the conversation for the future, without feeling pressured.
Results
Working with UltB gave Transworld Business advisors a reliable system that could be scaled and replicated at any point, delivering tangible results for the company.
  • 63 Interested Opportunities

    In just the first 30 days, we generated a total of 63 qualified leads that were ready to immediately jump on a call with Transworld to discuss various options for their businesses.

  • 3.4% Reply Rate
    From small to big organizations, our sequences got founders, CEOs and key decision makers to set aside time to reply and start meaningful conversations.
  • Potential Deals

    Out of those 63 qualified leads, multiple conversations moved to advanced negotiation stages, proving that targeting and messaging were aligned.

  • A Growing Pipeline
    Transworld now has a repeatable system to reach future sellers early, start conversations, build trust, and move to closed deals at a bigger scale.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Zero to One Search, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!