Case Study
2X Closing Rate and Sales Confidence in 60 Days
  • More Consistent Wins
  • 1 Verbal Agreement/Week
  • 2x Closing Rate
About Teamhero
Teamhero is an all-in-one HR management platform built specifically for labor-intensive industries. Teamhero automates the entire employee lifecycle so businesses can focus on people, not paperwork.
  • Solution
    UltB Academy, B2B Sales Consulting
  • Industry
    HR Tech
  • Headquarter
    Germany
  • Company size
    11-50
Challenges
  • Unstructured Sales Process and Sporadic Closing
    TeamHero’s sales success was inconsistent and unpredictable. Deals closed occasionally but without rhythm, and follow-ups were often handled on an ad-hoc basis.
  • Lack of Clarity Around Pipeline and Follow-Ups
    There were no defined guidelines for managing the pre-sales funnel, handling objections, or deciding when to move leads forward—resulting in lost momentum and missed opportunities.
  • Sales Calls Lacked Structure and Consistency
    Without a repeatable call format or coaching, sales conversations varied in quality. The team needed support to build confidence and drive outcomes more consistently.
  • CRM Usage Wasn’t Aligned With Best Practices
    CRM activities were handled manually or inconsistently, leading to unclear pipeline visibility and difficulty forecasting or measuring progress.
Solutions
  • Bi-Weekly Sales Training & 1:1 Reviews
    We delivered hands-on training sessions covering pipeline management, follow-up cadences, objection handling, and how to run a structured discovery process. This included live sales call reviews and tailored feedback.
  • Introduced 8-Step Sales Call Framework
    We helped TeamHero adopt a repeatable call structure designed to build rapport, uncover pain, position the solution, and guide the prospect toward a decision—raising confidence and consistency across the board.
  • Joint Pipeline Reviews + Deal-Level Coaching
    Through collaborative pipeline reviews, we provided case-by-case tactical advice, helping the team move deals forward with confidence and close them faster.
  • CRM Optimization and Pre-Sales Funnel Setup
    We introduced a pre-qualification process to reduce time spent on low-fit calls, and helped restructure the CRM to align with a clear pipeline logic and reporting flow.
Results
“We regret not having completed these workshops 2 years ago.”

Hendrik Schneider,
CEO and Founder
  • Regular Closing Rhythm: 1 Verbal Agreement/Week

    Teamhero went from sporadic success to a predictable sales cadence, generating new deal movement and agreements every week.

  • Pre-Sales Funnel Now Filters for Real Opportunities
    A clear qualification and pre-call process has helped the team prioritize high-fit leads and spend less time on unqualified prospects.
  • Confidence Levels Across the Team Skyrocketed

    With a framework and training in place, the sales team now enters calls with confidence, clarity, and a plan—turning interest into movement faster.

  • Closing Rate Doubled in Less Than 2
    Months
    With structure, training, and CRM clarity, the team is now converting twice as many opportunities as they were just a few weeks earlier.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Teamhero, we have comprised a team that worked on every aspect of this project:
  • Dedicated Sales Training Expert
  • Customer Success Manager
  • Admin and Operational Comms Specialist
Ready to see results like these? Book a call now!