Case Study
53 Qualified Leads in 30 Days
- 30-Day Performance
- 53 Opportunities
- 8.2% Reply Rate
About Toolport
Toolport is one of Europe’s leading manufacturers and suppliers of professional tents and storage solutions.
- Solution
B2B Sales Engine - Industry
Physical Products/ Wholesale - Headquarter
Germany - Company size
201-500
Challenges
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Cold Outreach Wasn’t Part of the PlanToolport had an established market presence but had never leveraged cold outbound for B2B growth. Without a structured lead generation system they were missing out on proactively reaching high-fit buyers. -
Difficulty Reaching Various B2B SegmentsWith a wide range of potential customers across different industries (construction, agriculture, logistics, etc.), it was hard to personalize outreach that could speak to each group’s pain points. -
Language & Localization NeedsSelling across Europe meant outreach had to be localized and sequences needed to be in the languages the target audience spoke, especially in the DACH region. -
No Internal Outbound BandwidthToolport didn’t have the internal team or know-hows to build databases of prospects, write copy, and run A/B tests. They needed a done-for-you system that could run at scale, fast.
Solutions
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Identified and Tested 4 Different ICPsWe broke down Toolport’s market into 4 directions, including construction, events services, agriculture, and gastronomy. Each of these ICPs had their unique priorities and buying triggers. -
Built a Custom Database from ScratchWe scraped and filtered over 35,000 unique prospects across Germany, the UK and USA, targeting only companies that fit each ICP’s specific profile and use case for Toolport’s products. -
Wrote Personalized Sequences by ICPEach ICP received a sequence tailored to their language, pain points, and industry. Every message spoke directly to that buyer type. -
Translated Outreach Into GermanTo increase trust and engagement in DACH markets, we translated every sequence into German. This approach is proven to generate better results. -
Helped the Company Enter New MarketsWe helped Toolport expand their geographic reach. Previously, the company targeted mostly Germany and the UK. Our engine was the easiest way to test a new region at scale. -
Used Friendly, Low-Friction CTAsWe removed pressure from the first ask. Conversational CTAs like “worth a chat sometime?” helped drive more replies and made it easy for prospects to raise their hand.
Results
“Absolutely outstanding service. Communication was excellent–responsive, proactive, and always clear. The weekly reports made performance easy to track and decisions easy to make. Most importantly, the leads were high quality and sales-ready, which noticeably strengthened our pipeline. Highly recommend.”
Andreas Smalinsky
Director, Marketing and Sales
Andreas Smalinsky
Director, Marketing and Sales
- 53 Qualified Leads in 30 Days
The campaign delivered 53 high-intent leads in the first month - all open to conversations and aligned with the ICPs we targeted.
- 8.2% Reply Rate Across All ICPsDespite targeting a traditionally hard-to-reach audience, our localized and personalized approach resulted in an 8.2% reply rate, which is significantly above industry standards.
- Validated Message-Market Fit
By testing 4 distinct ICPs and analyzing replies, we were able to pinpoint which segments had the strongest resonance with Toolport’s offer and which hooks drove the most engagement.
- Scalable Outbound SystemBeyond short-term wins, the campaign gave Toolport a repeatable outbound model with proven structure, content, and targeting that can now be scaled across additional markets.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Zero to One Search, we have comprised a team that worked on every aspect of this project:
- Dedicated Campaign Manager
- Customer Success Manager
- Interested Reply Manager
- Technical Infrastructure & Deliverability Expert
- Admin and Operational Comms Specialist
- Internal Expert for Sales Call Reviews