CASE STUDY
More Demand Than Capacity: 57 Interested Leads in Italy
How a two-person agency rebuilt its offer and ended up with more demand than it could serve.
  • 57 Interested Leads
  • 7.0% Reply Rate
  • 35,355 Prospects in Italy
About Websoul Studio
Websoul Studio is a two-person digital consultancy near Bologna, building websites, branding and digital marketing for Italian businesses, startups and professionals.
  • Solution
    B2B Sales Engine + Sales Academy
  • Industry
    Marketing & Advertising
  • Headquarter
    Bologna, Italy
  • Company size
    1-10
Challenges
  • One Offer, Every Client
    A single all-inclusive digital marketing package that prospects would not commit to as one monthly fee.
  • Founder-Led Sales Only
    Two people ran delivery and sales at the same time, so pipeline work stopped whenever project work peaked.
  • Trusted but Unknown
    Strong standing among people who already knew the founder, and almost no reach beyond that circle.
  • No Repeatable Pitch
    Every sales conversation was improvised, with no structure for discovery, qualification or presenting the offer.
Solutions
  • Italian-Language Sequences
    All outreach written and sent in Italian, with the message-market fit refined together with the founder before launch.
  • Italy-Only Targeting
    A deliberately narrow pilot on the home market, where the agency is perceived as a trustworthy local partner.
  • Four Sales Workshops
    Pipeline management, business model and offer design, sales call structure and pitching, run as ninety-minute working sessions.
  • The Offer Restructured
    The single package was broken into an onboarding step plus tiered monthly service levels, with a satisfaction guarantee and an exit clause.
Results
“I think you are the right partner. In two weeks we restructured the service and the offer, and the next client I closed myself. Honestly, you are going faster than us — that is the reality.”

Riccardo Iobbi,
Founder at Websoul Studio
  • 57 Interested Leads
    From 35,355 prospects approached across two campaign phases in the Italian market.
  • 7.0% Reply Rate
    2,476 replies — near the top of UltB’s benchmark range for a single-language market.
  • Offer Rebuilt and Sold
    The client reports restructuring his service and his offer, then closing the next client himself.
  • Demand Exceeded Capacity
    The client reports working ten to twenty of sixty leads, with the rest still open — the pipeline outran the team.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Websoul Studio, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!