Case Study
39 Qualified Leads in 2 Months
  • 9-Week Campaign
  • 39 Qualified Leads
  • 3.8% Reply Rate
About Zero to One Search
A dynamic full-service recruitment company based in Germany, with a network of 110K experts across Europe and the USA.
  • Solution
    B2B Sales Engine
  • Industry
    HR & Recruitment
  • Headquarter
    Germany
  • Company size
    11-50
Challenges
  • Outbound Channels Weren’t Working
    Zero to One Search has previously tried email outreach as well as LinkedIn and Clutch promotions to get qualified leads. However, these efforts never had substantial or long-term results and the company needed a reliable channel outside of network and referrals.
  • Internal Bandwidth Limitations
    Being a lean team hyperfocused on delivering quality services to their clients, Zero to One Search did not have the internal resources to allocate to targeted lead generation efforts, specifically building campaigns and testing hypotheses.
  • Inconsistent Lead Quality and Quantity
    While the team received leads from personal networks and referrals, their quality often varied and the numbers were not consistent enough for long-term predictable growth.
  • Lack of Know-How in Lead Gen & Testing
    With a service that spans different industries, target profiles, and geographies, the company needed a structured plan and constant testing to reach a wide market - but they didn’t have the expertise to do so themselves.
Solutions
  • Tested Multiple ICPs & Hypotheses
    We tested and contacted different ICPs, from HRs that were currently hiring, to functional leads, key decision makers, and more. This helped us quickly establish where the company could scale in the future
  • A/B Testing of Different Sequences
    Each industry and target audience speaks a different language, so we tested unconventional outreach methods combined with more traditional approaches to see which one the market reacted to better.
  • Website Review for Better Conversions
    Before proceeding with the outreach efforts, our campaign team reviewed Zero to One Search’s website to offer feedback and small improvements that would increase their credibility among prospective clients.
  • Extensive Database of 45K Prospects
    Our campaign reached a total of 45K people across various industries, occupations and geographies. Zero to One Search now has access to this extensive database for future use.
  • 2 Sales Call Reviews
    Through in-depth sales call reviews and feedback from UltB closers, Zero to One Search sharpened their skills in converting prospects.
  • Testing and Analyzing Different CTAs
    We tested and compared the performance between direct call CTAs along with low-friction actions that did not require serious commitment, such as sharing useful materials or introductory Loom videos.
Results
UltB gave Zero to One Search a repeatable and scalable system for outbound that delivers consistent, high-quality conversations with the right people.

“Working with UltB was the smartest decision we made at this stage of our company’s growth.”

Marat Yakupov, CEO
Zero to One Search
  • 39 Qualified Leads

    In just around 2 months, Zero to One Search got 39 qualified leads who were interested in hiring with their help.

  • Future Interest & Brand Reputation
    The campaign generated a lot of future interest, with prospects asking to be reached out again at various points, ensuring Zero to One Search stays top of mind for them.
  • Consistent High Reply Rates

    Sequences that felt more personal and less sales-oriented generated high reply rates and warmer starting points for conversations in an industry where prospects get thousands of pitches daily.

  • Better Messaging & Targeting
    Zero to One Search now has a clear playbook for how to effectively reach and engage with their target audience, along with all the materials they can reuse should they decide to continue outreach efforts in-house.
Resources Allocated by UltB
Each client requires an individual approach and dedicated resources. For Zero to One Search, we have comprised a team that worked on every aspect of this project:
  • Dedicated Campaign Manager
  • Customer Success Manager
  • Interested Reply Manager
  • Technical Infrastructure & Deliverability Expert
  • Admin and Operational Comms Specialist
  • Internal Expert for Sales Call Reviews
Ready to see results like these? Book a call now!