Case Study
Optimizing Sales Strategy:
Market Expansion -
$68k in LTV generated
  • 12 hypotheses tested
  • Two high-ticket deals
  • US market penetrated
About IT Now - SYMPLE
Berlin based tech management startup offering IT admin solutions for employee, hardware, and software inventory management
  • Solution
    B2B Sales Engine
  • Industry
    IT & Software
  • Headquarter
    Berlin, Germany
  • Company size
    1-10
Challenges
  • Great product knowledge with pitching skills but no leads to convert
    IT Now - SYMPLE's team has excellent product knowledge and strong pitching skills, but they were struggling to generate leads that can be converted into sales.
    The team needed to focus on improving their lead generation strategies.
  • US Market entry barriers
    Entering the US market is challenging due to regulatory, competitive, and cultural barriers.
    Our customer needed to address these obstacles to successfully penetrate this market.
  • Undefined MMF
    IT Now - SYMPLE's MMF was not clearly defined, making it difficult to prioritize development and marketing efforts.
    They needed to identify and define the core features that could meet market needs.
  • Lacking testing tools for new products
    Our client didn’t have the necessary testing tools for their new products, which hampered their ability to ensure quality and functionality.
    They needed to acquire or develop appropriate testing tools.
Solutions
  • Separate email outreach channel built
    To address client's reliance on a small number of clients, we’ve built a separate email outreach channel to diversify their client base and let them reach new prospects more effectively.
  • Stable lead flow provided
    We’ve established a reliable flow of leads to ensure consistent opportunities for sales and growth.
    This helped IT Now - SYMPLE maintain a steady pipeline of potential clients.
  • 12 hypotheses tested
    We’ve tested 12 different hypotheses related to the client's email outreach strategies.
    This helped them refine their approach and increase the effectiveness of the campaigns.
Hyper-Personalised Sequences
Results
“As a tech founder, I am always looking at numbers first, so I didn’t know what to expect. Working with ultb was like a magic bean. They had to put a lot of care and effort before it started growing. However once it started, we are getting a stable inflow of high ticket leads every week.”
Alex Khoroshko, IT Now - SYMPLE®
Founder
  • 4 proven successful hypotheses

    we’ve validated four key hypotheses for further outreach and scaling.

    These findings support IT Now - SYMPLE's strategy and guide future decisions.

  • Two high-ticket deals signed within 4 months
    IT Now - SYMPLE's team secured two major deals in just four months, significantly boosting their revenue.
    This success showcased their ability from now on to close high-value contracts quickly.
  • $68k in LTV generated
    the client's team generated $68,000 in Lifetime Value (LTV) from their new clients, what indicated strong customer retention and revenue potentia of IT Now - SYMPLE's outreach efforts.
  • US market penetrated

    together we’ve successfully entered the US market, overcoming initial barriers.

    This expansion opens up new opportunities for growth and revenue.

TEAM
Lead Campaign Manager
Daria Chesskaya
Strategic Partner Advisor
Igor Shapiro
Lead Customer Success Manager
Svetlana Vasilieva
Email Deliverability Manager
Anton Neyaskin
Sales Expert
Ratko Milin
Data Scientist
Igor Medved
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