45-day pilot (Outbound Validation Sprint) for B2B companies:
Find out in 45 days how outbound can win you new B2B clients.
Stop guessing which market will buy. We build and run your cold email outbound, test up to 3 ideal customer profiles and hand you the interested leads.
Rated 4.9/5 on Clutch and G2 by founders and sales leaders
★★★★★
"We had tried twice to get outbound working again and got nothing back. Seeing real replies come in from the right kind of companies was the proof we needed that the channel is not dead."
Christian C. · CEO, Custom Toys UK


4.9/5
4.9/5
5,000+
B2B sales opportunities generated
210+
B2B companies served
Top 10
Growth agency, awarded by Instantly
17
Industries
Trusted by 210+ B2B companies in Europe and North America
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Testimonial
Testimonial Sound familiar?
Why B2B companies come to us.
Too dependent on network and referrals
When the referrals slow down, the pipeline stops.
Irregular inflow of quality leads
Some months are full, others are empty.
No time or people for prospecting
The team is busy delivering, so outreach always comes last.
Message-market fit never validated
You are not sure which market, offer or angle actually converts.
Burned by a previous provider
Retainers, activity reports and weak leads, but no verdict.
No structured B2B sales process
Deals happen, but nobody can say why or repeat it.
THREE ROADS, ONE DEAD END
Most companies try three things. All three waste months.
ROAD 1
Outsourced to an agency
Retainer with weak lead quality. Activity, not market signal. No diagnosis of the blocker.
Wasted: 3-6 months of retainer and sales time
ROAD 2
Tried it internally
SDR + Apollo + Instantly + AI tools. Tools without operating logic, activity without learning.
Wasted: SDR salary, SaaS costs, motivation
ROAD 3
Doubled down on paid ads
Cost per lead keeps rising, audience size is capped, no direct B2B response signal.
Wasted: Ad budget spent on weak-fit audiences
The pattern: spend first, validate later. We flip it: validate first, then scale or fix.
Built for
Who the pilot works best for.
By situation
Solopreneurs & first-time founders
Just starting out. You want to test a hypothesis, an idea or the channel itself before investing more.



Startups with product-market fit
Referrals got you here. Now you want a stable, predictable lead flow you can plan around.



Established companies
You want to scale a proven channel, or test a new offer or market before betting big on it.



By industry
B2B SaaS & AI
Startups and scale-ups validating a market, an offer or a new region.



Agencies & creative studios
Marketing, video and creative agencies that live from referrals today.



Consulting, advisory & finance
High-ticket services where trust decides and timing matters.



Recruiting & HR
Agencies and HR tech that need a steady flow of new client mandates.



IT, software & deep tech
Dev shops, SAP and IT partners, deep-tech startups raising or selling.



Manufacturing & physical products
B2B suppliers entering new segments or new countries.



A good fit if
✓You sell B2B, with a clear offer
✓Deal sizes that make outbound worth it
✓A team that takes calls and follows up
✓You want to test a new market or offer before betting big
Not a fit if
✕B2C or public sector
✕Nobody available to follow up on leads
✕You expect guaranteed booked meetings
✕You need results without sharing any input
Client results
Revenue, clients and pipeline. Not just calls.
$400k LTV10 high-ticket clients closed in 6 monthsClosing rate 5% → 13%600% ROI74 appointments"I was skeptical in the beginning, but Igor and his team convinced me with their experience and professionalism. [...] We already signed our first client."
Andreas GrussFounder, DMA#Agency#DACH#Sales EngineRead the case study →
3-5 clientsclosed every month, after the pilot scaled40+ leads/month10%+ cold close rate9% reply rate"Now I finally don't need to think about leadgen and can entirely focus on closing."
Timo D. MeierdreeßManaging Director, Camgula#Video production#DACH#Sales Engine + AcademyRead the case study →
$100k+ LTV11 commercial negotiations in 2.5 months800% ROIUp to 6 calls/weekUS market opened"Thrilled with 5 weekly calls! Now, time management is my new challenge."
Sebastian L.Business Development, Rio ESG#SaaS#ESG#UKRead the case study →
4 of 14first leads became signed clients80 interested leads (4x target)7 markets2 recruiters hired"An UltB introduction converted into an active CompanionVille client, we successfully filled a position for them, and they are now open to additional hiring."
Ekaterina YemelyanenkoCompanionville#Recruiting#Global#Sales EngineRead the case study →
$48k LTV2 deals won, 7 negotiations within 30 days24 calls in 3 monthsHigh-converting LP"Love the quick response time - I am having the feeling that my back is covered during the whole campaign."
Fiona M.Founder, My Deco#Agency#Marketing#UKRead the case study →
93 leadsin 21 days, first deal closed within the month6.5% reply rateMore deals in negotiation"We closed a big deal through a lead that came in from UltB, I expect more to come in the upcoming time."
Wouter NeyndorffCo-founder, Scale Force#Due diligence#Investors#EURead the case study →
Past client results, not a promise. Yours depend on your offer, market and targeting.
Inside the 45 days
What you'll learn before your competitors do.
→ The 3-score test we run on every ICP before kickoff, and why the "obvious" segment often loses on reachability
→ What an "interested lead" really means for your business. You define it in the pilot, not on paper.
→ How we separate real interest from polite "send me info" replies
→ Why your sending reputation, not your copy, decides most cold email results
→ The buying signals (hiring, expansion, funding) that tell us when to email whom
→ Why we test several angles in parallel instead of polishing one "perfect" email
→ How a recruiting agency turned 4 of its first 14 leads into signed clients
→ Which of your ICPs is worth your next sales budget, based on replies, not opinions
How it works · 9 assets across 3 pillars
Email is the test. Your outbound sales system is the asset.
Every successful B2B sales engine stands on 3 pillars. The pilot builds all three, and you keep all 9 assets for LinkedIn, cold calls, SDR onboarding and founder-led sales.
01 · STRATEGY
Decide what to test first.
01 GTM Focus Map
ICP, reachable TAM, personas, PMF logic
You get: Clarity on which market to test first
02 Company Sales Brain
Product, proof and value per persona
You get: One source of truth for all sales output
03 Pain-to-Persona Map
Role pain, message angles, CTAs
You get: Persona-relevant arguments per role
02 · SYSTEM
Engineer the channel.
04 Market-Mapped Dataset
ICP-fit prospects with fit reasons
You get: A sales territory, not just a CSV
05 Email Infrastructure
Dedicated SMTP, domains, warm-up
You get: An outbound-ready engine
06 Outreach Sequences Lab
Multi-angle, hyper-personalised sequences
You get: Tested message-market-fit copy
03 · SALES EXECUTION
Run it. Read it. Decide.
07 Campaign & Reply Ops
Live campaigns, optimisation, reply classification
You get: Market signal and buyer language
08 Lead Handoff Cards
Interested leads with context and next action
You get: ICP-fit interested leads in your CRM
09 Reports + Verdict
Weekly reports and a day-45 verdict
You get: A decision: scale, refine or fix
What a pilot delivers
Interested leads: ICP-fit prospects who replied with real interest. We share your booking link and hand them over warm. Turning them into calls and deals is your sales motion.
What a pilot is not
Not a booked-meetings guarantee and not a fixed lead count. The pilot exists to find out what your market responds to, fast and at a fixed cost.
Your first 45 days
From kickoff to verdict in 45 days.
The same fixed timeline for every pilot: two weeks of onboarding, launch on day 14, weekly reporting, a clear verdict on day 45.
Day 1
Week 1
ONBOARDING
Kickoff workshop
Message-market fit workshop · Tech setup and warm-up start · Assets intake
Day 3-4
Week 1
ONBOARDING
Strategy sync
GTM / ICP focus · Company Sales Brain · Pain-to-Persona Map
Day 7-10
Week 2
ONBOARDING
Dataset and sequence sign-off
Market-Mapped Dataset · Sending infrastructure · Outreach Sequence Lab
Day 14
Week 3
LAUNCH
Outreach goes live
Ramp-up of outreach · Campaign and reply ops · Lead handover
Day 21+
Weeks 4-6
EXECUTE
Weekly reporting and iteration
Weekly performance reports · Campaign optimisation · Sales call reviews on demand
Day 45
Week 7
VERDICT
Your decision
Scale proven ICPs on cost per lead · Iterate in a second pilot · Or stop. No auto-renewal.
YOUR PART DURING ONBOARDING
Share inputs and the onboarding document, join the kickoff, adjust materials if needed. About 5-10 hours.
YOUR PART AFTER LAUNCH
Follow up on leads, give feedback on lead quality, record short videos (optional). About 1-2 hours per week.
Want this timeline for your company? First, see if you're a fit.
Check If You're a Fit →
"Our team was already generating meetings in Italy, but we had no idea how to repeat that abroad. Running four segments across three markets at once showed us where we actually resonate."
Filippo F. · Head of Sales, Ogyre (Italy)
Recognized by Instantly
Top agency partner for 5,000+ B2B sales opportunities.
Instantly, the cold email platform used by thousands of agencies, named UltB one of its top growth agency partners. Close CRM lists us among its top 10 partners in Europe.
"Igor and his team at UltB have been a reliable partner for providing a steady flow of customers - right from the start."James U. · Head of Partnership, Close CRM
Rated, certified and partnered
Clutch 4.9/5
G2 4.9/5
Instantly Top Agency Partner
Close CRM Top 10 Partner Europe
Official grant partner What founders say
Five-star reviews from founders and sales leaders.
★★★★★ Clutch 4.9/5 · G2 4.9/5
★★★★★
"Working with UltB was the smartest decision we made at this stage of our company's growth."
Marat YakupovCEO, Zero to One Search
★★★★★
"We regret not having completed these workshops 2 years ago."
Hendrik SchneiderCEO and Founder, Teamhero
★★★★★
"We started with a list of fifty names in France and no idea how to reach anyone beyond it. Within weeks we were talking to funds across Europe we would never have found on our own."
Marc L.Co-founder, VISEIO
★★★★★
"We used to win one or two new accounts in a year. Four weeks of outreach left us with a good number of connections we are now working on and developing."
Laurent D.CEO, DTO Fashion
★★★★★
"Before engaging with UltB we never did cold emails. Igor was convinced to give it a try, we launched several campaigns and in the end, I am very happy with the work together."
Angel N.Co-founder, uFleet
★★★★★
"Really impressed with the response rate so far, and this is just with the first outreach campaign! Love the targeting and filtering opportunities."
Juergen B.Founder, Zezam
Price
One price. One pilot. Then you decide.
No retainer, no minimum term, no auto-renewal.
"Thrilled with 5 weekly calls! Now, time management is my new challenge."Sebastian L. · Rio ESG
45-DAY PILOT
3,500 EUR
net, fixed price, paid before kickoff
See If You Qualify →(Fit check first · Max. 5 new clients per quarter)


The low-risk way to test outbound
You pay once and see the work every week. If outbound isn't your channel, you stop on day 45: no notice period, no renewal, and you keep the dataset, sequences, sales brain and every other asset we built.
FAQ
Everything you want to know before the fit check.
What exactly happens in the 45 days?
Two weeks of onboarding: kickoff workshop, strategy sync, then sign-off on your dataset and sequences. Outreach goes live on day 14. From then on we run the campaigns, handle replies, hand over interested leads and send a weekly report. On day 45 you get a clear verdict: scale, refine or fix.
What do you mean by an "interested lead"?
Someone who fits your ideal customer profile and says yes to what we offered in the email. That might be a quick intro call, more info, pricing or a case study. We agree on the exact definition together at kickoff, and the replies land right in your inbox, ready for your team to pick up.
How many leads will I get?
Most of our clients get 20 to 50 interested leads a month. Your number depends on your offer, how well it fits your market and how strong your online presence is. We can't promise a fixed number, but you'll see exactly what's happening every week.
How many people will you reach out to?
Usually several thousand targeted prospects a month. It depends on who you want to reach: industries, company size, regions, job titles and who to leave out. The tighter your target, the smaller the list.
When will I see first results?
Outreach goes live on day 14, after we've built your company profile, the data, the emails and the sending setup. You'll usually hear back from the market within the first 30 days.
Will you send from my domain? Won't I end up in spam?
We never send from your main domain. We use separate domains and inboxes just for outreach, so your company's email reputation stays safe. If you want those domains after the pilot, they're yours.
Do I get to check the emails and the list first?
Of course. You sign off on your company profile (up to 2 drafts) and on a sample of the list and the emails (up to 2 rounds of changes). Nothing goes out until you're happy with it.
How much of my time does it take?
About 5-10 hours during onboarding: share your inputs, join the kickoff, review the materials. After launch, about 1-2 hours a week to follow up on leads and give us feedback on lead quality.
What if the launch is delayed?
Outreach is planned to go live on day 14. If launch is delayed, we extend the pilot by the same number of days. You always get the full outreach window you paid for.
How will I know how it's going?
Every week you get a simple report as an HTML file: what went out, who replied and which angle worked best.
How and when do I pay?
The pilot costs 3,500 EUR net, one fixed price for the full 45 days. It's paid upfront, before kickoff. No retainer, no setup fees on top.
What happens after day 45? Am I locked in?
No lock-in. Nothing renews automatically. You decide: scale the winning ICP with us, run a second pilot, or stop. The dataset, sequences, sales brain and every other asset we built stay yours.
Do you guarantee leads or meetings?
No. We deliver interested leads and hand them over warm. Volume depends on your offer, market and targeting. That is exactly what the pilot measures.
Why only 5 new clients per quarter?
Every pilot gets its own domains, warm-up and senior team time. So we onboard a maximum of 5 new clients per quarter, to keep every launch on track for day 14.
Is cold email even legal with GDPR?
Yes, when it's done right, and that's how we do it. We only reach out to businesses where there's a clear link to what they do. Every first email has an easy opt-out, and we keep track of where every contact came from. We also work with a German law firm that specializes in exactly this.
Can I get government funding for this?
If you're a German SME, quite possibly. Our founder Igor Shapiro is a BAFA-certified consultant, and we're an official grant partner of foerderungen.de. Only the consulting part can be funded (sales strategy, ideal customer profile, sales process) through the federal "Förderung von Unternehmensberatungen für KMU" program. The outreach itself (data, sending infrastructure, campaigns) is not covered. Ask us on the call and we'll check if you qualify.
Is this a good fit for me?
If you sell B2B, have a clear offer, deals big enough to make outbound worth it and a team that can jump on calls and follow up, then yes. It also works well if you want to test a new market or offer before you bet big on it. It's not for B2C or the public sector.
Still have a question? See if you qualify and ask us on the call →
Replace guesswork with proof in 45 days.
We only start pilots where we see a real fit. Answer a few quick questions. If you qualify, you get a 30-minute call with our growth team and your own Outbound Intelligence Snapshot with 3 ICP hypotheses for your business.
See If You Qualify →(Not every company qualifies · Max. 5 new clients per quarter)
